When, in the 1980s, “organic” had not become a magic word yet, the Pozzobon brothers decided to throw away calendars with controlled dates in order to learn to just listen to the needs of their plants. Thus they were among the very first in the area to drastically reduce the use of chemicals in the vineyard. The long road they set off on, with great commitment and conviction towards conversion to organic management, was crowned in 2012 when they obtained the certification. And it continues every day.